Google Webmaster Guidelines... know thy target

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on or on any of Google's partner sites.

Webmaster Guidelines.

After reading much of the book ‘search’ (muchly about Google) I have been working out how to get zkimmer pages to blast up the pagerank on Google searches… some very interesting reading amongst these links at the bottom of the Guidelines…

Quality guidelines - specific guidelines

If you determine that your site doesn't meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.

All the above I got from a reference to the Google Webmaster Guildelines in the Google Search book.

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