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Surfer magazine picturesque web promo works

Surfer magazine has started using an excellent promotion channel to
get people to link from their mags to their web site... many of their
inspired wave double spreads have been provided as desktop backgrounds
with the link discretely advertised in the corner of the page.

Why should this idea be limited to pics of waves. Wired mag is full of
inspirational, thought provoking artwork and pictures, every one of
them an excellent opportunity to build the readers association/
loyalty...

My only request. Keep the promotion to a minimum (IE a little
reference or copyright in the corner) no one likes to feel like their
monitors desktop is an advertising billboard.

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